“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”

 – Steve Jobs

So, you want to start your own business…

“Only a fool tests the depth of a river with both feet.”  

– African Proverb

Imagine you are at the top of a rock, getting ready to dive in the sea below because you always wanted to experience the thrill of a dive. However, you don’t know how deep the water is or where the rocks are or if there are sharks lurking. Will you jump?

Keep this image embedded in your head. This is the clarity you need when you start your own business. 90% of new businesses fail within 12 months of opening because they did not anticipate unforeseen expenses or the need for advertising or what the competition would do. Everything that we list below will help you determine how deep the water is….