Have you ever heard of Maslow? He was a famous psychologist that had a burning desire to understand what motivates people. In his eyes people had a set of systems that defined their motivations regardless of rewards of subconscious desires.
His belief was that people are motivated to achieve certain needs. Once a person fulfils a specific need he or she will immediately move on to the next one.
The first and most commonly referred to version of Maslow’s hierarchy of needs, as he called it, was comprised of 5 motivational needs shown as levels of a pyramid.
The pyramid is divided into 5 stages:
The need for Safety
The need for Love
The need for Growth
Basic needs are what motivate people when they’re not fulfilled. As a result, the longer it takes to fulfil these needs the stronger they become.
In order to progress on to higher level growth needs the basic needs must first be covered. When these needs are satisfied a person is then free to achieve self-realisation or growth needs.
Maslow’s theory works on the assumption that everyone has the capacity and the desire to reach self-realisation, the higher level needs. The ability to reach this level is affected directly by life experiences such as divorce and loss of a job.
Maslow stated clearly that only one in a hundred people manage to reach self-realisation because the society we live in primarily rewards basic needs over higher level needs.
Interesting isn’t it?
Well you can learn more about Maslow and his amazing theory by studying towards a Masters in Business Psychology with the help of a UNICAF scholarship.
Click on the link below to apply now.