“If you can’t explain it simply, you don’t understand it well enough.” Albert Einstein
Are you ready for a 2-minute presentation of your business to potential investors? I agree with you, it sounds preposterous, yet it is critical.
You are going down on an elevator holding a file with the name of your business on it and someone asks you what kind of business it is. You must be ready to summarize clearly and succinctly what it is in 2 minutes (or in three sentences), giving enough information to get him interested to ask for more details which leads to the 5-minute description of your business at the lobby. Your objective is to secure an invitation to a meeting where you will outline your unique business approach to solving a problem or addressing a need in 15 minutes.
Treat everyone as a potential investor or someone who can introduce you to an investor. Here comes the strange part: this is the LAST thing you will do, after you finish everything else that follows here…