On the 23rd and 24th of November 2023, Unicaf University in Uganda hosted the Young Silverback Challenge on its campus grounds.
The Silverback Awards serves as a distinguished platform dedicated to the recognition and commendation of remarkable accomplishments within the realm of Marketing and Advertising.
The goal of the Young Silverback Competition in Uganda is to discover and support upcoming marketing and advertising talent. It aims to connect creative thinkers with top brands, nurturing the future generation of professionals while closing the gap between them.
The event served as a platform for young innovators to stand before a panel of judges and present their ideas in the area of Marketing and Advertising.
Participants who comprised of budding admen and women in the Young Silverback students’ category were tasked to put together presentations based on sponsor briefs in one of five categories that included:
Design Competition: Graphic designers and other specialist designers were given a platform to showcase their talent and test their skills against the rest of the industry
Digital Competition: Teams were challenged to create an integrated digitally-led campaign for a selected sponsor. The competitors were expected to show how the power of technology can answer the Client’s brief by providing a creative solution aligned with the ever-moving technological evolution and digital communications.
Film competition: The participants were tasked with shooting and editing a 60-second commercial.
Print Competition: Teams were required to create an original and impactful print ad that aptly reflected the “client’s” brand identity and values.
PR Competition: Teams were tasked with developing a Public Relations campaign. The work was to showcase how Public Relations can be effectively used to engage the audience.
The winners of each category were announced on the 25th of November at the Silverback Awards Gala and all received certificates of their victories.
At the event, Unicaf had the opportunity to share information about the generous scholarships that they offer for students to study online for internationally recognised degrees and professional development courses from their partner universities in the UK and Africa.
Unicaf was proud to host this innovative and forward-thinking event, and we were incredibly impressed by the participants and their amazing ideas for the development of the Marketing and Advertising landscape of Uganda.
