When thinking about entrepreneurship what comes to mind? To most people, it’s having a brilliant idea that wasn’t there before. To some extent this is correct. However, the idea can be simple and very effective too. The idea is just the first step though. Entrepreneurship is more than the idea. You need knowledge of the business before starting. Most businesses fail due to lack of familiarity with the area. The idea was very solid but the owner knew little about the business. You may be thinking but I’m taking a risk. So you don’t need any knowledge beforehand. That’s where you are wrong. Take risks but calculated risks. Before venturing in entrepreneurship, read the following reasons for acquiring knowledge.