This chapter is dedicated to discussing ethnographic research methods as a valuable tool for studying cultures and societies. The authors explore the theoretical foundations behind the use of ethnographic research in studying human behavior and the benefits it offers in gaining a comprehensive understanding of various social groups. In addition, they discuss the advantages and limitations of ethnography, as well as the ethical considerations that researchers must take into account when conducting ethnographic research. Since ethnographic research often emphasizes the importance of reflexivity, acknowledging the researcher’s own biases and perspectives that may influence data collection and interpretation, the authors explore reflexivity as a crucial aspect of ethnographic research. By incorporating reflexivity, ethnographic research becomes more transparent and acknowledges the potential impact of the researcher on the data collected. Thus, the authors delve into the significance of reflexivity in ethnography and its implications for ensuring rigor and validity in research findings.
Roshan, A., & Elhami, A. (2024). Ethnographic research methods and the role of reflexivity in qualitative research. In A. Elhami, A. Roshan, & H. Chandan (Eds.), *Principles of conducting qualitative research in multicultural settings* (p. 14). IGI Global. https://doi.org/10.4018/979-8-3693-3306-8.ch001