The lockdowns and restrictions of the COVID-19 pandemic were important drivers in the vastly increased digitalisation of much of business and administrative life. Likewise, in social interactions, as examined in this study through qualitative research on online dating platforms, technology had many advantages to offer. This study is about the advancement of technology during a pandemic, and specifically about the digitalisation of ‘love’ and ‘lies’, not only about ‘trust’ and ‘deception’, contrary to the extant literature. It looks at the extent of a realignment to online interactions and dating habits, from meeting in person to meeting online, of lying habits and trust propensity. It links digitalisation in dating practices to research about interpersonal trust propensity, negotiation, culture and ethical decision-making.
Schinzel, U. (2022). Digitalisation of Love and Lies on Online Dating Platforms in Coronavirus Times: Business Advancement Through Technology. In Business Advancement through Technology Volume I: Markets and Marketing in Transition (pp. 97-116). Cham: Springer International Publishing. DOI:10.1007/978-3-031-07769-2_5