Small and Medium-size Enterprise (SMEs) plays a significant role in the development of every economic and stands over 95% of its contributions (World Bank, 2019). These SMEs make up majority of businesses, and have impact on key economic indicators (Civelek, 2021; Lu, Wu, & Liu, 2020). Cameroon’s SMEs comprise most of its businesses and are the country’s main engines of economic growth. Cameroon Tribune interviewed the Cameroon Minister of SMEs on the 25th of October 2017, and he claimed SMEs contribute 95% to this economy. The implementation of an environment that is suitable for their growth and sustainability (Farrell, Oczkowski,…
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Your search for "sustainability" returned 4 results
Corporate Social Responsibility (CSR) is a socially responsive practice adopted by businesses that benefit the community. It demonstrates a gesture of responsibility to the people and the environment. CSR is a “self-regulating business model”. The modern CSR is premised on Carroll’s pyramid of CSR developed in 1996. The concept is relatively new in Uganda. Implementation of CSR presents fears and challenges to companies. The main objective of this study was to understand Corporate Social Responsibility practices in Uganda. The study adopted the mixed-methods approach. Simple random sampling and purposive sampling techniques were employed…
The contribution of quality assurance systems is critical to the delivery of quality higher education in higher education institutions. Malawi has experienced a growing demand for higher education resulting in rapid growth of private universities in recent years; calling for checking on quality of education and quality assurance systems. This study was guided by four research questions, which focused on quality assurance elements that contribute to provision of quality education. The aim of this study was to explore how quality assurance systems affect quality of education in private universities in the city of Lilongwe in Malawi. The…
Social media marketing (SMM) plays an important role in business communication, marketing, operations, and other activities. There is a growing interest among researchers, academicians, and practitioners to understand the role of SMM in business sustainability in small and medium enterprises (SMEs) in an emerging economy, like India. Few studies have attempted to understand this role. Thus, the aim of this study is to examine the impact of adopting social media marketing for sustainable business growth of SMEs in an emerging economy. The study also investigates the moderating role of SME leadership support on the relationship between SMM usage and sustainable…